雅诗兰黛提告商标侵权 网易考拉再陷“假货”罗生门

 

<DIV class=paragraph style="WORD-WRAP: break-word; FONT-FAMILY: " align=left initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: rgb(245,246,238); BACKGROUND-COLOR: PADDING-RIGHT: 32px; LINE-HEIGHT: LETTER-SPACING: 2; WIDOWS: ORPHANS: 0px 40px MARGIN: PADDING-LEFT: PADDING-TOP: FONT-STYLE: PADDING-BOTTOM: rgb(67,67,67); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: Yahei?; Microsoft>       楚天都市报讯(记者徐蔚)以“全球好货、正品保障”为宣传口号的网易考拉，日前再次陷入舆论漩涡。网易考拉被雅诗兰黛在中国的代理商告上了法庭。行业人士分析，目前海淘涉及境外商品二次销售的商标权和进口问题，是跨境电商行业普遍遇到的困境。<DIV class=paragraph style="WORD-WRAP: break-word; FONT-FAMILY: " align=left initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: rgb(245,246,238); BACKGROUND-COLOR: PADDING-RIGHT: 32px; LINE-HEIGHT: LETTER-SPACING: 2; WIDOWS: ORPHANS: 0px 40px MARGIN: PADDING-LEFT: PADDING-TOP: FONT-STYLE: PADDING-BOTTOM: rgb(67,67,67); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: Yahei?; Microsoft>     近日，中国裁判文书网公开了雅诗兰黛(上海)商贸有限公司诉杭州优买科技有限公司 (以下简称网易考拉)侵害商标权纠纷一案的民事裁定书。裁定书显示，该案将由重庆市渝北区法院转交由重庆市一中院提审。<DIV class=paragraph style="WORD-WRAP: break-word; FONT-FAMILY: " align=left initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: rgb(245,246,238); BACKGROUND-COLOR: PADDING-RIGHT: 32px; LINE-HEIGHT: LETTER-SPACING: 2; WIDOWS: ORPHANS: 0px 40px MARGIN: PADDING-LEFT: PADDING-TOP: FONT-STYLE: PADDING-BOTTOM: rgb(67,67,67); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: Yahei?; Microsoft>楚天都市报记者查看裁定书发现，2018年7月，雅诗兰黛(上海)起诉网易考拉及网易(杭州)网络有限公司 (以下简称网易)，要求网易考拉立即停止实施侵害“M·A·C”商标权的行为，包括但不限于停止销售侵犯涉案商标的产品，披露侵权产品的供应链或来源。并提出要求被告立即销毁侵权产品、赔偿因侵犯注册商标专用权给原告造成的经济损失100万元、以及原告为调查和制止侵权行为所产生的合理费用20万元等诉求。<DIV class=paragraph style="WORD-WRAP: break-word; FONT-FAMILY: " align=left initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: rgb(245,246,238); BACKGROUND-COLOR: PADDING-RIGHT: 32px; LINE-HEIGHT: LETTER-SPACING: 2; WIDOWS: ORPHANS: 0px 40px MARGIN: PADDING-LEFT: PADDING-TOP: FONT-STYLE: PADDING-BOTTOM: rgb(67,67,67); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: Yahei?; Microsoft>网易考拉方面对记者表示，对与雅诗兰黛(上海)的诉讼暂不做任何回复。<DIV class=paragraph style="WORD-WRAP: break-word; FONT-FAMILY: " align=left initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: rgb(245,246,238); BACKGROUND-COLOR: PADDING-RIGHT: 32px; LINE-HEIGHT: LETTER-SPACING: 2; WIDOWS: ORPHANS: 0px 40px MARGIN: PADDING-LEFT: PADDING-TOP: FONT-STYLE: PADDING-BOTTOM: rgb(67,67,67); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: Yahei?; Microsoft>记者注意到，此次雅诗兰黛(上海)在起诉中要求网易考拉披露侵权产品的供应链或来源。而此前该公司与网易考拉的几次纠纷，矛头也多次对准进货渠道。<DIV class=paragraph style="WORD-WRAP: break-word; FONT-FAMILY: " align=left initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: rgb(245,246,238); BACKGROUND-COLOR: PADDING-RIGHT: 32px; LINE-HEIGHT: LETTER-SPACING: 2; WIDOWS: ORPHANS: 0px 40px MARGIN: PADDING-LEFT: PADDING-TOP: FONT-STYLE: PADDING-BOTTOM: rgb(67,67,67); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: Yahei?; Microsoft>对此，业内人士认为，“网易考拉售卖的产品有可能是真的，而雅诗兰黛之所以判定是假的，主要是因为雅诗兰黛和网易考拉都是渠道商，两者之间存在根本的利益竞争关系。表面上是‘正品质疑’，实质上却是海外品牌方与跨境电商平台的利益之争，说到底就是一场渠道争夺战。”据介绍，海淘跨境电商也是一种平行进口，其平行进口的商品是合法获得的，但销售价格往往低于专柜价格。<DIV class=paragraph style="WORD-WRAP: break-word; FONT-FAMILY: " align=left initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: rgb(245,246,238); BACKGROUND-COLOR: PADDING-RIGHT: 32px; LINE-HEIGHT: LETTER-SPACING: 2; WIDOWS: ORPHANS: 0px 40px MARGIN: PADDING-LEFT: PADDING-TOP: FONT-STYLE: PADDING-BOTTOM: rgb(67,67,67); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: Yahei?; Microsoft>北京万商天勤(武汉)律师事务所吴良涛律师接受记者采访时表示，如果网易考拉能出具与上游客户商签订的合同，证明产品来自正规渠道，并且该证明具有公信力，就能自证清白。如果鉴定是由其它国内销售的相关利益方(如经销商)出具的，那就难免有“既当裁判员，又当运动员”的嫌疑了。<DIV class=paragraph style="WORD-WRAP: break-word; FONT-FAMILY: " align=left initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: rgb(245,246,238); BACKGROUND-COLOR: PADDING-RIGHT: 32px; LINE-HEIGHT: LETTER-SPACING: 2; WIDOWS: ORPHANS: 0px 40px MARGIN: PADDING-LEFT: PADDING-TOP: FONT-STYLE: PADDING-BOTTOM: rgb(67,67,67); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: Yahei?; Microsoft>不过也有电商平台人士指出，电商平台想要拿到品牌商直接授权，难度相当大。为此，不少跨境电商平台所谓的获授权品牌存在大量的水分，这一现象直到目前仍未改善，这也导致此类法律纠纷高发。<DIV class=paragraph style="WORD-WRAP: break-word; FONT-FAMILY: " align=left initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: rgb(245,246,238); BACKGROUND-COLOR: PADDING-RIGHT: 32px; LINE-HEIGHT: LETTER-SPACING: 2; WIDOWS: ORPHANS: 0px 40px MARGIN: PADDING-LEFT: PADDING-TOP: FONT-STYLE: PADDING-BOTTOM: rgb(67,67,67); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: Yahei?; Microsoft>      责任编辑：林芳<DIV class=paragraph style="WORD-WRAP: break-word; FONT-FAMILY: " align=left initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: rgb(245,246,238); BACKGROUND-COLOR: PADDING-RIGHT: 32px; LINE-HEIGHT: LETTER-SPACING: 2; WIDOWS: ORPHANS: 0px 40px MARGIN: PADDING-LEFT: PADDING-TOP: FONT-STYLE: PADDING-BOTTOM: rgb(67,67,67); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: Yahei?; Microsoft>         来源:楚天都市报