“西贝”商标侵权案打赢，获82万元赔款

 <DIV class=paragraph style="WORD-WRAP: break-word; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: rgb(245,246,238); BACKGROUND-COLOR: PADDING-RIGHT: 32px; LINE-HEIGHT: LETTER-SPACING: 2; WIDOWS: ORPHANS: 0px 40px MARGIN: PADDING-LEFT: PADDING-TOP: FONT-STYLE: PADDING-BOTTOM: rgb(67,67,67); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: Yahei?; Microsoft>4月25日，西贝餐饮收到了一份一审判决书，支持其保护注册商标、特有装潢等。<DIV class=paragraph style="WORD-WRAP: break-word; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: rgb(245,246,238); BACKGROUND-COLOR: PADDING-RIGHT: 32px; LINE-HEIGHT: LETTER-SPACING: 2; WIDOWS: ORPHANS: 0px 40px MARGIN: PADDING-LEFT: PADDING-TOP: FONT-STYLE: PADDING-BOTTOM: rgb(67,67,67); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: Yahei?; Microsoft>判决书显示，侵犯西贝合法权益的一家餐厅，不仅要立即换装修，还要刊登致歉声明，并支付超过82万元的赔款。<DIV class=paragraph style="WORD-WRAP: break-word; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: rgb(245,246,238); BACKGROUND-COLOR: PADDING-RIGHT: 32px; LINE-HEIGHT: LETTER-SPACING: 2; WIDOWS: ORPHANS: 0px 40px MARGIN: PADDING-LEFT: PADDING-TOP: FONT-STYLE: PADDING-BOTTOM: rgb(67,67,67); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: Yahei?; Microsoft>模仿、山寨在餐饮业屡见不鲜，但现在，随着品牌意识增强，模仿、山寨都不再是好生意，一不小心就要付出惨痛的代价。<DIV class=paragraph style="WORD-WRAP: break-word; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: rgb(245,246,238); BACKGROUND-COLOR: PADDING-RIGHT: 32px; LINE-HEIGHT: LETTER-SPACING: 2; WIDOWS: ORPHANS: 0px 40px MARGIN: PADDING-LEFT: PADDING-TOP: FONT-STYLE: PADDING-BOTTOM: rgb(67,67,67); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: Yahei?; Microsoft>西贝此次打假，也提醒我们，餐饮品牌维权，可以打出组合拳。<DIV class=paragraph style="WORD-WRAP: break-word; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: rgb(245,246,238); BACKGROUND-COLOR: PADDING-RIGHT: 32px; LINE-HEIGHT: LETTER-SPACING: 2; WIDOWS: ORPHANS: 0px 40px MARGIN: PADDING-LEFT: PADDING-TOP: FONT-STYLE: PADDING-BOTTOM: rgb(67,67,67); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: Yahei?; Microsoft>1.西贝商标被侵犯、装潢被抄袭，一审胜诉<DIV class=paragraph style="WORD-WRAP: break-word; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: rgb(245,246,238); BACKGROUND-COLOR: PADDING-RIGHT: 32px; LINE-HEIGHT: LETTER-SPACING: 2; WIDOWS: ORPHANS: 0px 40px MARGIN: PADDING-LEFT: PADDING-TOP: FONT-STYLE: PADDING-BOTTOM: rgb(67,67,67); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: Yahei?; Microsoft>西贝莜面村，是西贝餐饮的核心品牌，截至今年4月12日，在全国57个城市有336家门店。“I♥莜”为代表的超级符号、红格子桌布为代表的特色装潢，早已与西贝紧紧绑定。<DIV class=paragraph style="WORD-WRAP: break-word; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: rgb(245,246,238); BACKGROUND-COLOR: PADDING-RIGHT: 32px; LINE-HEIGHT: LETTER-SPACING: 2; WIDOWS: ORPHANS: 0px 40px MARGIN: PADDING-LEFT: PADDING-TOP: FONT-STYLE: PADDING-BOTTOM: rgb(67,67,67); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: Yahei?; Microsoft>一年多前，西贝发现北京名为“莜面人家”的餐厅，装潢风格与其相近，还用了西贝餐厅专有的“I♥莜”等商标标识，于是以商标侵权、不正当竞争为由将“莜面人家”经营者及商场管理者等诉至法院。<DIV class=pic style="FONT-SIZE: 14px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: rgb(245,246,238); BACKGROUND-COLOR: PADDING-RIGHT: LETTER-SPACING: 2; WIDOWS: ORPHANS: 0px MARGIN: PADDING-LEFT: PADDING-TOP: FONT-STYLE: PADDING-BOTTOM: COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: Yahei?; Microsoft TEXT-INDENT: 32px center; TEXT-ALIGN: rgb(116,116,116);><DIV class=paragraph style="WORD-WRAP: break-word; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: rgb(245,246,238); BACKGROUND-COLOR: PADDING-RIGHT: 32px; LINE-HEIGHT: LETTER-SPACING: 2; WIDOWS: ORPHANS: 0px 40px MARGIN: PADDING-LEFT: PADDING-TOP: FONT-STYLE: PADDING-BOTTOM: rgb(67,67,67); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: Yahei?; Microsoft>西贝的超级符号<DIV class=paragraph style="WORD-WRAP: break-word; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: rgb(245,246,238); BACKGROUND-COLOR: PADDING-RIGHT: 32px; LINE-HEIGHT: LETTER-SPACING: 2; WIDOWS: ORPHANS: 0px 40px MARGIN: PADDING-LEFT: PADDING-TOP: FONT-STYLE: PADDING-BOTTOM: rgb(67,67,67); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: Yahei?; Microsoft>判决书显示，除了上述的“I♥莜”商标标识，莜面人家门店的整体装修，也与西贝餐厅极为相近。<DIV class=paragraph style="WORD-WRAP: break-word; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: rgb(245,246,238); BACKGROUND-COLOR: PADDING-RIGHT: 32px; LINE-HEIGHT: LETTER-SPACING: 2; WIDOWS: ORPHANS: 0px 40px MARGIN: PADDING-LEFT: PADDING-TOP: FONT-STYLE: PADDING-BOTTOM: rgb(67,67,67); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: Yahei?; Microsoft>根据西贝方面出示的证据，莜面人家在等候区、就餐区、厨房区的装修，大量使用了西贝被消费者熟知的元素，如红白格相间的桌布、棕色牛角椅、牛仔工衣、折页菜单、经典特色菜品等，都模仿了西贝。<DIV class=pic style="FONT-SIZE: 14px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: rgb(245,246,238); BACKGROUND-COLOR: PADDING-RIGHT: LETTER-SPACING: 2; WIDOWS: ORPHANS: 0px MARGIN: PADDING-LEFT: PADDING-TOP: FONT-STYLE: PADDING-BOTTOM: COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: Yahei?; Microsoft TEXT-INDENT: 32px center; TEXT-ALIGN: rgb(116,116,116);><DIV class=pic style="FONT-SIZE: 14px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: rgb(245,246,238); BACKGROUND-COLOR: PADDING-RIGHT: LETTER-SPACING: 2; WIDOWS: ORPHANS: 0px MARGIN: PADDING-LEFT: PADDING-TOP: FONT-STYLE: PADDING-BOTTOM: COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: Yahei?; Microsoft TEXT-INDENT: 32px center; TEXT-ALIGN: rgb(116,116,116);><DIV class=paragraph style="WORD-WRAP: break-word; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: rgb(245,246,238); BACKGROUND-COLOR: PADDING-RIGHT: 32px; LINE-HEIGHT: LETTER-SPACING: 2; WIDOWS: ORPHANS: 0px 40px MARGIN: PADDING-LEFT: PADDING-TOP: FONT-STYLE: PADDING-BOTTOM: rgb(67,67,67); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: Yahei?; Microsoft>来源：头条