因雪铁龙状告“商标侵权” 极星被判罚款并在法国禁售半年

 <P style="FONT-SIZE: 16px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: 0s; linear 0.1s height 0s, padding margin transition: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: LETTER-SPACING: 2; WIDOWS: ORPHANS: 16px; 0px MARGIN: FONT-STYLE: rgb(51,51,51); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: sans-serif; Arial, Neue?, ?Helvetica Hei?, Micro ?WenQuanYi YaHei?, ?Microsoft GB?, Sans ?Hiragino SC?, PingFang>在法国，沃尔沃汽车和吉利旗下的高端电动汽车品牌——极星遭遇了一场非常“委屈”的商标侵权官司。<P style="FONT-SIZE: 16px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: 0s; linear 0.1s height 0s, padding margin transition: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: LETTER-SPACING: 2; WIDOWS: ORPHANS: 16px; 0px MARGIN: FONT-STYLE: rgb(51,51,51); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: sans-serif; Arial, Neue?, ?Helvetica Hei?, Micro ?WenQuanYi YaHei?, ?Microsoft GB?, Sans ?Hiragino SC?, PingFang>据《欧洲汽车新闻》近日报道，根据巴黎法院的裁定，沃尔沃汽车和吉利旗下的高端电动汽车品牌——极星(Polestar)因与雪铁龙品牌的商标纠纷，暂时无法在法国推出新车。<P style="FONT-SIZE: 16px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: 0s; linear 0.1s height 0s, padding margin transition: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: LETTER-SPACING: 2; WIDOWS: ORPHANS: 16px; 0px MARGIN: FONT-STYLE: rgb(51,51,51); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: sans-serif; Arial, Neue?, ?Helvetica Hei?, Micro ?WenQuanYi YaHei?, ?Microsoft GB?, Sans ?Hiragino SC?, PingFang>2019年9月，雪铁龙在法国提起诉讼，状告极星“商标侵权”，雪铁龙方面认为极星的Logo与雪铁龙的“人字形品牌”设计以及雪铁龙前子品牌DS汽车的标识非常相似，这可能会使购车者感到困惑。<P style="FONT-SIZE: 16px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: 0s; linear 0.1s height 0s, padding margin transition: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: LETTER-SPACING: 2; WIDOWS: ORPHANS: 16px; 0px MARGIN: FONT-STYLE: rgb(51,51,51); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: sans-serif; Arial, Neue?, ?Helvetica Hei?, Micro ?WenQuanYi YaHei?, ?Microsoft GB?, Sans ?Hiragino SC?, PingFang>雪铁龙声称极星的行为构成了商标侵权及不正当竞争，要求法院禁止极星使用其LOGO并赔偿32万欧元（约合252万元人民币）。<P style="FONT-SIZE: 16px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: 0s; linear 0.1s height 0s, padding margin transition: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: LETTER-SPACING: 2; WIDOWS: ORPHANS: 16px; 0px MARGIN: FONT-STYLE: rgb(51,51,51); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: sans-serif; Arial, Neue?, ?Helvetica Hei?, Micro ?WenQuanYi YaHei?, ?Microsoft GB?, Sans ?Hiragino SC?, PingFang>当然，极星回击了这一诉讼，理由是双方商标不相似。极星的律师回应称，极星的标识与雪铁龙和DS的标识“没有混淆的风险”。他们还强调，欧洲商标局（EUIPO）也驳回了雪铁龙的侵权指控。<P style="FONT-SIZE: 16px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: 0s; linear 0.1s height 0s, padding margin transition: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: LETTER-SPACING: 2; WIDOWS: ORPHANS: 16px; 0px MARGIN: FONT-STYLE: rgb(51,51,51); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: sans-serif; Arial, Neue?, ?Helvetica Hei?, Micro ?WenQuanYi YaHei?, ?Microsoft GB?, Sans ?Hiragino SC?, PingFang>但雪铁龙依旧“不依不饶”。该公司认为，极星、雪铁龙和DS标志之间的唯一区别是“人字形”的排列，这已经造成了明显的混淆风险。雪铁龙表示，购车者甚至可能会认为两家公司存在经济上存在关联性。<P style="FONT-SIZE: 16px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: 0s; linear 0.1s height 0s, padding margin transition: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: LETTER-SPACING: 2; WIDOWS: ORPHANS: 16px; 0px MARGIN: FONT-STYLE: rgb(51,51,51); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: sans-serif; Arial, Neue?, ?Helvetica Hei?, Micro ?WenQuanYi YaHei?, ?Microsoft GB?, Sans ?Hiragino SC?, PingFang>今年7月12日，法国最高法院终于做出了裁决，法庭承认三家车企LOGO间的关联性“看似薄弱”，但由于雪铁龙的LOGO已沿用了上百年，在法国可谓家喻户晓，极星所用的箭形LOGO很容易让人联想到雪铁龙。<P style="FONT-SIZE: 16px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: 0s; linear 0.1s height 0s, padding margin transition: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: LETTER-SPACING: 2; WIDOWS: ORPHANS: 16px; 0px MARGIN: FONT-STYLE: rgb(51,51,51); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: sans-serif; Arial, Neue?, ?Helvetica Hei?, Micro ?WenQuanYi YaHei?, ?Microsoft GB?, Sans ?Hiragino SC?, PingFang>为此，法院裁定极星向雪铁龙赔偿15万欧元（约117万元人民币），该金额相当于雪铁龙每年在法国投入广告费的0．05％。此外，极星还需要负担7万欧元（约55万元人民币）的诉讼费。该法院甚至还要求，极星在半年内，不得在法国境内使用其LOGO。<P style="FONT-SIZE: 16px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: 0s; linear 0.1s height 0s, padding margin transition: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: LETTER-SPACING: 2; WIDOWS: ORPHANS: 16px; 0px MARGIN: FONT-STYLE: rgb(51,51,51); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: sans-serif; Arial, Neue?, ?Helvetica Hei?, Micro ?WenQuanYi YaHei?, ?Microsoft GB?, Sans ?Hiragino SC?, PingFang>针对这一判罚，国内不少人认为极星比较“冤枉”，因为三者的商标并不相同，很难让人分不清楚。<P style="FONT-SIZE: 16px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: 0s; linear 0.1s height 0s, padding margin transition: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: LETTER-SPACING: 2; WIDOWS: ORPHANS: 16px; 0px MARGIN: FONT-STYLE: rgb(51,51,51); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: sans-serif; Arial, Neue?, ?Helvetica Hei?, Micro ?WenQuanYi YaHei?, ?Microsoft GB?, Sans ?Hiragino SC?, PingFang>值得一提的是，极星于今年年初发布了在中国投产的纯电动车型——极星2，新车对标特斯拉Model 3，并面向中国、欧洲和美国市场发售。而首辆极星2已于今年6月运抵法国。<P style="FONT-SIZE: 16px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: 0s; linear 0.1s height 0s, padding margin transition: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: LETTER-SPACING: 2; WIDOWS: ORPHANS: 16px; 0px MARGIN: FONT-STYLE: rgb(51,51,51); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: sans-serif; Arial, Neue?, ?Helvetica Hei?, Micro ?WenQuanYi YaHei?, ?Microsoft GB?, Sans ?Hiragino SC?, PingFang>这样一来，本计划在今年底于法国开启交付的极星2，却因为来自雪铁龙的一张“状纸”，不得不暂停进入法国市场的步伐。<P style="FONT-SIZE: 16px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: 0s; linear 0.1s height 0s, padding margin transition: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: LETTER-SPACING: 2; WIDOWS: ORPHANS: 16px; 0px MARGIN: FONT-STYLE: rgb(51,51,51); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: sans-serif; Arial, Neue?, ?Helvetica Hei?, Micro ?WenQuanYi YaHei?, ?Microsoft GB?, Sans ?Hiragino SC?, PingFang>而访问北极星网站的法国消费者目前也只能看到一个白色页面，上面写着:“由于法国对使用该商标的地域限制，法国公众无法访问北极星网站。”<P style="FONT-SIZE: 16px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: 0s; linear 0.1s height 0s, padding margin transition: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: LETTER-SPACING: 2; WIDOWS: ORPHANS: 16px; 0px MARGIN: FONT-STYLE: rgb(51,51,51); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: sans-serif; Arial, Neue?, ?Helvetica Hei?, Micro ?WenQuanYi YaHei?, ?Microsoft GB?, Sans ?Hiragino SC?, PingFang>目前，尚不确定极星是否会更改其LOGO以便在法国上市，也不确定极星在法国的具体上市时间。<P style="FONT-SIZE: 16px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: 0s; linear 0.1s height 0s, padding margin transition: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: LETTER-SPACING: 2; WIDOWS: ORPHANS: 16px; 0px MARGIN: FONT-STYLE: rgb(51,51,51); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: sans-serif; Arial, Neue?, ?Helvetica Hei?, Micro ?WenQuanYi YaHei?, ?Microsoft GB?, Sans ?Hiragino SC?, PingFang>极星在声明中表示，公司并未在法国发售其车辆，目前也没有在法国售车的计划。极星表示，由于目前的法律问题，公司不想在该话题上发表意见。<P style="FONT-SIZE: 16px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: 0s; linear 0.1s height 0s, padding margin transition: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: LETTER-SPACING: 2; WIDOWS: ORPHANS: 16px; 0px MARGIN: FONT-STYLE: rgb(51,51,51); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: sans-serif; Arial, Neue?, ?Helvetica Hei?, Micro ?WenQuanYi YaHei?, ?Microsoft GB?, Sans ?Hiragino SC?, PingFang>来源：澎湃新闻